Lesung

Prof. Dr. Malte Behrmann will read from his recently published book Creative Industry Management.

📖 The book Creative Industry Management deals with the convergence of management methods within the cultural and creative industries in the face of digital change. In doing so, Behrmann derives a theory of management of the cultural and creative industries based on the concept of the cultural and creative industries with many illustrations and definitions.

📘 Link: https://link.springer.com/book/10.1007/978-3-662-63921-4

The book is closely linked to the Master management of creative industries at bbw Hochschule.

🧑🏼‍🎓 The master’s degree in Management of creative industries is primarily aimed at graduates from related subjects such as general management studies including, but not limited to specialisations such as tourism, fashion, media and event management, as well as business communication.

More: website of master’s degree Management of Creative Industries

Online Application: here

✨ After the Reading, there will be an opportunity for questions and answers, as well as socializing.🥂🍻